CLARE AUSTEN-SMITH
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Hi, I'm Clare

Hi! I'm a copywriter and comedian with over 5 years experience. From out-of-home to UX, I can help you make you sound, well, more like you.

Back Market: Tech Reborn

Tech Reborn was a first of it’s kind OOH campaign for Back Market in the US, focusing on NYC metro area. OOH went up in Times Square, Penn Station, and Union Square, and was accompanied by TV ad running on HULU, YouTube, and more. In addition, the OOH campaign was supported by CRM, social, and paid media. Featuring whimsical, nature inspired illustrations, the joyful tone of the copy campaign brightened up wintery New York skies during it’s holiday run while showing consumers that they can have the tech they want while protecting the planet.

Clare Austen-Smith