CLARE AUSTEN-SMITH
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Hi, I'm Clare

Hi! I'm a copywriter and comedian with over 5 years experience. From out-of-home to UX, I can help you make you sound, well, more like you.

Back Market: Cats Campaign

The 2021 winter campaign in Europe for Back Market, Cats played with the idea that our feline friends aren’t feeling so, well, friendly towards Back Market now that tech has more than one life, too.

The OOH campaign was integrated into the Back Market web experience, with playful touches on social networks like LinkedIn.

The “Catbook Pro,” a cat toy given away to the winner of an Instagram contest.

The “Catcha” on EU addresses of Back Market’s website

The Cookie alert for users who had navigated to the Back Market website from the campaign materials.

A LinkedIn post teasing the campaign.

Clare Austen-Smith