Back Market - Project R

To take advantage of the hype surrounding the annual Apple Keynote, Back Market launched Verified Refurbished. Internally, the project was named “Project R.”

Focused on highlighting that Back Market sells refurbished you can trust — both in its impact and quality — the landing page was the endpoint in the user flow from all out-of-home, CRM, and social marketing.

The copy was written by myself, and the design was brought to life with Rocani Studios and Back Market’s in-house team. The animation looks way better than these screenshots, so I encourage you to watch the video below or visit the live website, here.